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Realtors Give Back to Community

The Student Scholarship Program that is offered through the Florida Realtors Education Foundation is offering student scholarships for any high school senior or college student. Students whose parents or guardians are Realtors or real estate licensees are encouraged to apply since real estate is a particular focus of the program. Any Florida high school senior who will be attending an undergraduate college or university, any student currently enrolled in an undergraduate college or university, or any student pursuing a graduate degree is eligible. The deadline is February 28, 2011.

For more information, read the article here. To download the guidelines, procedures and application forms, click here.


Daytona Beach, Home of “The Great American Race”

Daytona Beach is known for its beautiful beaches and exciting motor sports, and this weekend is one of the best weekends to be a proud Daytona Beach resident. For 52 years, visitors and locals alike have flocked to Daytona International Speedway to watch 43 of the best stock car drives to drive 200 laps (500 miles) around the track. Today kicked off the weekend with the 250-mile battle, tomorrow with be host to the 300-mile event, and Sunday is the “Super Bowl” of NASCAR.

You could be a part of the relaxing yet exciting life that Daytona Beach has to offer, too. Check out Daytona Beach’s website, and if you’re in the area, make sure to stop by and take a tour of Capriana Condominiums!


Save Time and Money on your Taxes

It’s exactly two months away from the dreaded April 15th tax deadline. Today, CBS featured an article and video on how to save money and avoid certain mistakes when doing your taxes.

They mention that you can save up to $1,500 on energy efficient improvement that you made to your home such as new windows, insulation, high efficiency furnaces, water heaters and air-conditioning.

If you bought a new home this year, there are some tax incentives you should pay close attention to. In order to qualify for the 2010 credit, you must be a first-time home buyer…

In addition, there is a tax credit for existing home buyers for 2010. Eligible home buyers receive a tax credit of 10 percent of the purchase price up to $6,500. In order to qualify for this credit, you must have lived in the same residence for five consecutive years at some point in the past eight years.

Both credits apply to homes that had a signed contract by April 20, 2010 and that is closed on by September 30, 2010.

To read the article, click HERE. To watch the video, click HERE.

Mobile Marketing

Mobile marketing might be the best way to reach consumers these days and to accelerate conversations with a potential consumer. We recently decided to jump on the band wagon, and signed up for texting codes with DriveBuy Technologies. It is a mobile marketing company that specializes in Real Estate. Soon, we will have signs at all of our properties telling drive by consumer to “text ____ to ____” In return, they will get a text message with a link to all the information about that property including photos, pricing, square footage, layouts, amenities and even a contact form to fill out for more information. If the user doesn’t have a smart phone to view the link on, they can check out the link on a computer.

The signs have the ability to show QR codes also, so that someone can take a picture of the code, and receive the information. An article in the Union-Tribune published yesterday talked about QR codes and how

“Consumers like them because they are easy to use and give immediate information on properties without the need for reams of paper brochures.”

One of the great things about mobile marketing in real estate is that they make it simple for you. It’s easy to set up the codes, the listings, the information, and it’s relatively cheap!

Mobile marketing allows you to easily connect with the person browsing your property and get in touch with them immediately. It provides on the spot information that they might not see from just driving around. You might say, ‘texting to find out information? What happened to the good ole days of flyers?’ Flyers might still be used, but who wants to actually get out of their car when they can just text…

Sushi and Wine Night!!

Join us!

We are hosting a wine/sushi making class this Friday night, February 11 at 7pm at Sorrento Clubhouse. Bring a bottle(s) wine, learn to make sushi rolls and eat them of course!!!

$15 per couple.   If you can make it, please RSVP asap to Denise denise@emmergroup.com or Julie at clubsorrento@emmergroup.com If you need directions, please call Julie at 352-371-8119.